Brand Manager

Job Description

• Develop and implement brand strategies aligned with business goals, refining positioning and tone.
• Oversee content creation, scheduling, and engagement on social platforms, fostering community and positive brand sentiment.
• Conduct research on industry trends, consumer behavior, and competitors to identify market opportunities.
• Craft consistent, engaging messaging across social media, websites, blogs, and campaigns.
• Collaborate with creative teams to guide the development of content that aligns with brand identity.
• Work with marketing, design, and analytics teams to execute and optimize campaigns.
• Track and analyze KPIs to measure brand performance and refine strategies.
• Maintain brand guidelines and ensure consistency across all digital channels.

Requirements

• Proven experience in brand management or digital marketing.
• Expertise in SEO, keyword research, and content optimization.
• Excellent communication skills and attention to detail.

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